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Published on:

14th Apr 2026

The Book of Eastbay - Interviewing Art Juedes and Rick Gering

The Eastbay catalog, for those of a certain age, was one of the most iconic pieces of media in sneaker history. Between its colorful images, consistent presence, and selection, it captured the hearts and minds of youths everywhere. The founders of Eastbay, Art Juedes and Rick Gering, penned a memoir of Eastbay entitled "The Book of Eastbay". They joined Matt to talk about the book, share some stories, and stroll down memory lane. All proceeds from the book go to childhood cancer research.

To purchase "The Book of Eastbay": https://bookofeastbay.com/

For information on The Little Warrior Foundation: https://www.littlewarrior.org

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About the Podcast

Fire Footwear: Sneakers Talk (with Matt Frates)
Exploring the People and Stories Behind Sneaker Culture
Step into the world of sneakers with host Matt Frates. Each week, we unravel the unique stories behind the sneakers and the culture. From iconic designs to influential figures, discover fresh perspectives and in-depth discussions on the sneakers that shape our world. If you live for sneaker talk and crave insightful takes, this is your go-to podcast. This podcast is brought to you by Matt Frates Creates, LLC
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